In constant growth, Blue Bird positions itself as a fun and playful brand, mainly due to the product's easy customization with emojis and designs to each customer's taste and what has meaning for them.
We were hired to find a visual concept and art direction in their photos that reflected its essence, hence the visual inspiration in cartoons and its wonderful colorful and "fun" world. In addition, we did content planning, linking all platforms - websites and social networks - transforming their feed into a much more playful and attractive world for the customer, ads and store settings.
