One of the main Arab cuisine stores in São Paulo expands to the country's major international airports. In this context, the brand needed to rethink its visual identity and architecture in a more modern way, linked to its Arab roots.
We then sought to create a symbol in Arabic that would translate what the brand is in its essence and that was the basis for creating impactful graphic elements for all stores. The chosen typology brought more clarity at the same time a certain tradition. With this redesign, the chain's stores had record profits.