The Infloresta Project is a complete, in-depth study connected with the land, which serves as an economic and social development plan for the Amazon. A link between people, the forest and companies, a facilitator that makes information available to anyone interested in developing the Amazon region with harmony, humanity and intelligence.
Briquet developed the naming of the project, a union of the words INFO and FOREST, the visual identity, a harmonious union built through the elements: world, plant and growth.
Thus, we created a solid visual structure that conveyed seriousness and lightness at the same time. We then created the identity manual with the standards and rules for applying the brand, as well as the main corporate materials, including the pitch deck.
