Just fit is a chain of gyms that is present in several states of Brazil. With the expansion of the company, they needed to reformulate their brand to have more presence at their fitness spots. We took in consideration the new essence of the brand and new values defined to create the new visual identity. Young, cheerful and close to people.
We slightly changed the logo, making the edges more rounded, giving the brand the feeling of being closer to the customer. In addition, we created a series of new elements for visual language, and a complete identity manual with all its applications, variations and developments.
