Paola de Luca is a jewelry designer who has a unique style where she combines metals, colors and shapes with her jewelry. She commands the brand that bears her surname of Greek origin, which means light, hence the variant luca - luminous, brilliant -, present in her semi jewels.
We created naming and visual identity inspired by the meaning of the word luca, the phases of the moon and the power they exerted over the Greeks and Romans. We created signs and graphic elements that together have a visual appearance that refers to the basis of our inspiration.
