Targeting a young and more alternative audience, ZAMI is linked to street style - it is urban and avant-garde in mixing neutral and contemporary pieces. Based on this essence, we revitalized the brand, making it more graphic and closer to the consumer.
We applied this new identity to the website, packaging - boxes and bags -, tags and institutional catalog. We also did the art direction of the photos in the summer collection, as well as the planning and content management of social networks - Facebook and Instagram.
