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Client

Alyah

Food Service

Industry

Area of work

Brand Identity

Graphic Design

Art Direction

Tradition and innovation in Arab recipes, carefully prepared by chefs from Lebanon. Our idea was to keep the original spirit of the brand present throughout the creation; in brand's development and in its visual universe.


Therefore, we designed their logo with a symbol and typology inspired by Lebanese tradition and arabesques characteristic of their region's art. The brand visual identity was deployed on packaging of its entire product line, as well as being easily applied to brand's communication materials.

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