This lingerie brand emphasizes versatility, freedom, and conscious consumption, blending style with comfort through simple designs that mix prints and colors suitable for any occasion. The brand's identity is distinctly feminine, with a visual language that includes a unique logo, typography, and color scheme. A ladybug, or technically a beetle, symbolizes the brand. Despite its small size, the beetle is a powerful symbol in many cultures, including ancient Egypt where it represented rebirth and eternity. This symbol is chosen for its ability to change color according to its "mood," reflecting the dynamic state of a woman's mind and its impact on her choice of underwear.