Tauen merges the realms of fashion and sport, embracing the athleisure concept tailored for women who are authentic, strong, and practical. This innovative approach introduces fluidity and versatility into the modern woman's wardrobe. Tauen enlisted our services to create a comprehensive branding package that included naming and visual identity. We also designed packaging that highlights the brand's unique versatility and style, reinforcing Tauen's commitment to transforming everyday attire into fashionable yet functional sportswear.