Whirlpool is a Brazilian company in the home appliance business, a subsidiary of the multinational Whirlpool Corporation, responsible for the national brands Brastemp and Consul, among others.

After a thorough customer journey work done by Horizon Consulting for Consul and Brastemp, we were hired to put this content in Brandbook form where we did the graphic design and diagramming of content, essential to understanding the consumer behavior toward to each brand.